Job details Senior Product Manager Lallemand Baking Solutions

Posting Period

From May 25, 2022
to July 31, 2022

Country or region



May vary


Home office

Business Unit



Marketing / Communication

Entry date

As soon as possible

Job Status

Permanent - Full time

Minimal required work experience

5 years

Minimal education level required

Bachelor's Degree

Work schedule

Full time


Based on experience


Competitive social benefits

Senior Product Manager Lallemand Baking Solutions

Main Functions

The Senior Product Manager (SPM) is responsible to realize the ambitious growth planned for the LBS product portfolio in the regions of EMEA and APAC. The SPM has the responsibility over the product range and is responsible to steer the regional LBS teams and the interfaces with the relevant sales teams to ensure proper focus and the implementation of the Annual Product Plan. The Product Plan must reflect the internal priorities as per the LBS strategic 5-Year Plan, the external customer requirements, and the key market opportunities, ensuring we have a focus on those areas that will bring the highest margin return on sales.

Position context

LBS is a global supplier of specialty bakery ingredients, essentially clean label concepts, based on ingredients that are derived from fermentation of bacteria and yeasts, including enzymes, specialty yeasts, starter cultures and aromatic yeasts. The LBS portfolio is essentially derived from Lallemand own technologies.

The business is driven by high margin innovative concepts targeting the large global bakery industry and operating on a lean cost-efficient organization. The LBS innovation model is based on a collaborative approach between the baking innovation centers, the Global LBS Marketing & Innovation Group and the regional sales teams. Our business in EMEA is largely driven by a customized approach with customers, but we also see the opportunity of a more portfolio driven commercial approach.

The Senior Product Manager is responsible for the portfolio in the EMEA/APAC regions, drawing directly support from the Innovation and Application Center at Wagenberg in Netherlands and interacting with the sales teams in these regions. The SPM is also a member of the Global Innovation and Global Marketing Platforms where the development of new ingredients is planned, and regional launches are decided. The SPM is the decision maker for product launches in his/her geographical area of responsibility.


Key Responsibilities and Activities

  • Develops and executes the Product Plan (meaning the specific plan for products and solutions provided by LBS) for his geographical area of responsibility. Decides on the marketing mix (4 P’s) required, taking in consideration the inputs of each relevant area.
  • Is responsible for keeping up to date Product Documentation files, and coordinates with QA, Application to ensure documents are accessible.
  • In this role, the SPM supports the Commercial Head of the region in achieving the sales and profit targets of the region in line with 5 Year Plan.
  • The SPM participates in Key Account Teams, Sales Meetings, and/or specific regional activities such as Exhibitions/Customer Events/Innovation Days etc.
  • Identifies the specific regional market trends that can ultimately lead to new product launches or used as input for the global innovation plan.
  • The SPM is part of the global Innovation, Marketing and Application Platforms and gives input and support to the global initiatives. The SPM can be the assigned Champion for innovation projects and/or executing agreed projects from the Innovation pipeline based on market needs assessment.
  • The SPM is the Launch Manager and prepares, executes, and oversees all relevant operational activities related to the launch of the LBS value propositions and their roll out (engaging and motivating sales in this process).
  • Together with the application teams and Innovation is responsible to develop M&S tool kits for specific applications segments (playbooks).
  • Provides external and internal product training when adequate
  • Monitors competition activities
  • IS responsible to define the LBS Communications Plan for his region and to coordinate that with the Marketing & Innovation Director.
  • Supports the LBS external partnerships, acquisition opportunities and the respective integration plans.


Key deliverables

  • Prepares, submits, and agrees the yearly LBS Product Plan for the defined areas in line with LBS strategy - including the actionable implementation plan with the specifics of the marketing mix (the base 4P’s) to execute it.
  • Ensures adequate all document management of his product range and regulates access to the application and commercial teams. This includes adapting and or preparing & coordinating all external documentation related to his portfolio involving QA where needed.
  • Manages the Product Portfolio in all its aspects.
  • Responsible for the Communications Plan in his area.



Technical skills


  • Minimum 7 years’ experience in an international business/ marketing environment in the baking industry with a sound understanding of bakery processes and the role of specialty ingredients.
  • Affinity with digital marketing tools.

An asset

  • A Master Baker, a Food Technologist, or similar education, preferably with business/marketing training, or at least with a strong commercial aptitude.
  • Knowledge of enzymes, sourdoughs and other functional ingredients in baking is a strong plus

Personal abilities


  • High degree of self-motivation, goal & solution-driven.
  • Understands culture sensitivity and is focused on the end goals, accepting there are different ways to achieve the same result
  • Team Work
  • Attention to details
  • With an eagerness to learn continuously
  • With good communication and presentation skills.

General criteria


  • Working from a remote location is possible, but some regular presence in The Netherlands office is required.


  • Must be available to travel at a level of 30% for business


Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 4,500 people working in more than 45 countries on 5 continents.

Lallemand Baking offers a range of superior quality baker's yeast – both fresh and dry varieties – and specialty ingredients to meet bakers' needs across North America, Europe, the Middle East, and Africa. Baking cultures and dough conditioners round out our impressive product range.

The Lallemand baking team's many branches collaborate closely to provide innovative products and efficient services, backed by a skilled technical support team in each region of operations.

Please take note that accommodations will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.

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