Job details Brand Manager

Posting Period

From September 12, 2022
to November 11, 2022

Country or region

United States

Location

Home office

Business Unit

Animal Nutrition

Department

Marketing / Communication

Entry date

As soon as possible

Job Status

Permanent - Full time

Minimal required work experience

4 years

Minimal education level required

Bachelor's Degree

Salary

Based on experience

Benefits

Competitive social benefits

Brand Manager

Main Functions

  • Responsible for managing the MAGNIVA silage inoculants portfolio.
  • Analyze brand positioning and consumer insights.
  • Translate brand elements into plans and go-to-market strategies.
  • Lead creative development to motivate the target audience to “take action”.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Maintain and monitor brand budgets.
  • Measure and report performance of all marketing campaigns and assess ROI and KPIs.
  • Monitor market trends, research consumer markets and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Devise innovative growth strategies.
  • Launch new products and/or services as needed.
  • Reports to the Director of Marketing, North America.

Technical skills

Required

  • Agency Management
  • Product Launch Experience

An asset

  • Project Management
  • Presentation Skills
  • Ruminant Industry Experience

General criteria

Required

  • Travel up to 25%

Organization

Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 4,500 people working in more than 45 countries on 5 continents.

Lallemand Animal Nutrition is committed to optimizing animal performance and wellbeing with specific microbial product and service solutions. We develop, produce and market silage additives, probiotics, antioxidants and yeast derivatives for animal nutrition, as well as microbial solutions for animal environment. We serve all livestock markets: ruminant, swine, poultry, aquaculture as well as equine and companion animals. We like to define ourselves as a “field-led science supported” company. As such, our solutions are supported by a strong commitment to R&D and technical support with a team of experts in the field. Our solutions are marketed in over 80 countries around the world, through our own sales teams or local distributors.

Please take note that accommodations will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.

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