Job details Associate Brand Manager

Posting Period

From March 25, 2021
to May 31, 2021

Country or region

United States

Location

Home office

Business Unit

Animal Nutrition

Department

Marketing / Communication

Entry date

As soon as possible

Job Status

Permanent - Full time

Minimal required work experience

1 to 3 years

Minimal education level required

Bachelor's Degree

Salary

Based on experience

Associate Brand Manager

Main Functions

  • Conduct research to identify market trends and target customers’ preferences;
  • Create marketing plans to increase brand awareness;
  • Ensure strong brand presence in online and offline channels;
  • Review packaging and positioning of products and suggest improvements;
  • Research competition and identify opportunities for growth;
  • Design advertising campaigns for new products/services;
  • Coordinate with the marketing team to ensure consistency with the product line strategy;
  • Assist in developing effective media campaigns;
  • Update the pricing of products to align with the company’s long-term objectives;
  • Participate in organizing promotional events to positively present our company;
  • Reports to the Director of Marketing, North America.

Technical skills

Required

  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Familiarity with distribution channels and media marketing campaigns
  • Experience with product pricing, packaging, and positioning
  • Degree in Marketing, Communication, Business Administration, or related field

An asset

  • Knowledge of digital and social marketing tools and techniques
  • Experience with Adobe Creative Suite

Personal abilities

Required

  • Passion for brainstorming, whiteboarding, and generating ideas
  • Excellent communication skills

General criteria

Required

  • Ability to travel up to 25%

Organization

Lallemand is a privately held Canadian company, founded at the end of the 19th century, specializing in the development, production and marketing of yeasts and bacteria. The company is comprised of 11 major business units, each focused on specific applications of yeast and bacteria, with activities throughout worldwide. Administrative offices for the parent company are in Montreal, Canada. Today, Lallemand employs more than 4500 people working across more than 45 countries, on 5 continents.

Lallemand Animal Nutrition is committed to optimizing animal performance and wellbeing with specific microbial product and service solutions. We develop, produce and market silage additives, probiotics, antioxidants and yeast derivatives for animal nutrition, as well as microbial solutions for animal environment. We serve all livestock markets: ruminant, swine, poultry, aquaculture as well as equine and companion animals. We like to define ourselves as a “field-led science supported” company. As such, our solutions are supported by a strong commitment to R&D and technical support with a team of experts in the field. Our solutions are marketed in over 80 countries around the world, through our own sales teams or local distributors.

Sign in or Registerto apply