Regional Accounts Representative - KY, MD, NC, OH, SC, TN, VA, WV

Main Functions

Purpose: 

The Regional Account Representative is responsible for driving sales and revenue growth within their designated territory by identifying key accounts, developing tailored sales strategies, and building strong customer relationships. This role focuses on converting opportunities into loyal partnerships and supporting business growth through strategic account management and targeted initiatives. 

Essential Functions: 

• Identify Target Accounts: Research and identify high-value accounts that align with the company’s strategic goals within the yeast and baking ingredients market.  
• Sales Strategies: Create and execute personalized sales strategies tailored to the needs and pain points of target accounts in the baking industry.  
• Engage Prospects: Reach out to key decision-makers within target accounts through various channels, including email, phone, and social media.  
• Nurture Relationships and Networking: Build and maintain strong relationships with prospects and clients, providing them with relevant information and support throughout the sales cycle.  
• Collaborate with Marketing: Work closely with the marketing team to align sales strategies with overall marketing goals and ensure consistent messaging.  
• Track and Analyze Performance: Monitor the effectiveness of sales strategies, analyze data, and adjust approaches as needed to achieve desired outcomes.  
• Achieve Sales Targets: Meet or exceed sales quotas by converting target accounts into paying customers. 
• Follow BMS-P-08-02-A01 GMPs and applicable BMS/DC and SITES Procedures and Instructions at all times to ensure product food safety, legality, and quality. 

Technical skills

Required

• Skilled in using Microsoft 365 applications, CRM platforms, and basic data analysis tools to manage accounts, track performance, and report results.
• Minimum 3–5 years of experience in sales, account management, or business development, preferably in the food, ingredient, or manufacturing sectors.
• Proven track record with account management and sales targets.

An asset

• Bachelor’s degree in Business, Marketing, Food Science, or a related field is an advantage but not required.
• Industry Knowledge (Preferred): Familiarity with the baking, yeast, ingredient, or food manufacturing industries is an asset.
• Background in B2B sales and technical product promotion is preferred.
• Previous experience in the baking, yeast, or fermentation industries is an advantage, but not required

Personal abilities

Required

• xcellent written and verbal communication, active listening, and the ability to convey complex information clearly to diverse audiences.
• Proven ability to build rapport with customers, strengthen existing relationships, and provide high-quality customer support. Strong networking and interpersonal skills to nurture trust and maintain long-term client relationships.
• Confident negotiator with the ability to influence purchasing decisions, close deals, and resolve challenges effectively.
• Strong understanding of market trends, customer needs, and competitor dynamics to inform strategic decision-making.
• elf-motivated with strong organizational skills, sound judgment, and the ability to work independently while meeting or exceeding targets.
• Ability to work collaboratively with internal teams, including marketing, technical support, and leadership, to align sales activities and deliver value to customers.
• Capable of managing assigned accounts within a defined territory, including regular follow-ups, service, and account maintenance. Organizational skills to manage pipelines, appointments, and customer records efficiently.

General criteria

Required

• Must be available to travel for business
• Must live in one of the states within the territory (KY, MD, NC, OH, SC, TN, VA, WV)

Organization

Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 6,500 people working in more than 45 countries on 5 continents.

Lallemand Baking offers a range of superior quality baker's yeast – both fresh and dry varieties – and specialty ingredients to meet bakers' needs across North America, Europe, the Middle East, and Africa. Baking cultures and dough conditioners round out our impressive product range.

The Lallemand baking team's many branches collaborate closely to provide innovative products and efficient services, backed by a skilled technical support team in each region of operations.

Please take note that accommodations will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.